Signs of the Time
For several years, in the valley where I lived in my former life, there were large billboards along the freeway with a man smiling a cheesy smile as he draped his arms around the giant telephone number 222-2222. Aparently, if you were in an accident, he was going to be your buddy and fix all of your problems. What more could you want than a friendly accident lawyer who knew how to drape his arms around giant numbers? Fortunately, I never had cause to call him. But now I am curious, because on the same billboards, with the same giant red numbers 222-2222, there is a cozy little smiling family. They are smiling because they called the number to buy a house. They may also be smiling because they get to drape their arms around each other, but I'm not sure. I've thought a great deal about why a family would buy a house from an accident lawyer, and about an equal length of time wondering why an accident lawyer would change his career to realty without changing his advertising strateg...