Signs of the Time

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For several years, in the valley where I lived in my former life, there were large billboards along the freeway with a man smiling a cheesy smile as he draped his arms around the giant telephone number 222-2222. Aparently, if you were in an accident, he was going to be your buddy and fix all of your problems. What more could you want than a friendly accident lawyer who knew how to drape his arms around giant numbers?

Fortunately, I never had cause to call him.

But now I am curious, because on the same billboards, with the same giant red numbers 222-2222, there is a cozy little smiling family. They are smiling because they called the number to buy a house. They may also be smiling because they get to drape their arms around each other, but I'm not sure.

I've thought a great deal about why a family would buy a house from an accident lawyer, and about an equal length of time wondering why an accident lawyer would change his career to realty without changing his advertising strategy. If his giant red 222-2222 wasn't enough to keep his law career going, is it going to work better for realty?

Or maybe he just realized that draping arms is a better business practice in realty than in law.

Comments

Elena Johnston said…
Or maybe the lawyer sold the billboard (and accompanying phone number) to a realtor?
2:07 PM
slowlane said…
Except that the advertisements would be identical except for the substitution of the family for the man... same black background, same red, huge numbers.
6:22 PM
Unknown said…
i remember those signs. very strange. i blame aliens. or the government. or aliens in the government.
11:43 AM
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